Competitive Strategy for Media Firms

Name: Competitive Strategy for Media Firms
Brand: Sylvia M. Chan-Olmsted
SKU: 9780805862119
Price: 49.7 EUR
Availability: InStock

Sylvia M. Chan-Olmsted

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Autorius Sylvia M. Chan-Olmsted

Žanras Performing Arts/Dance, Business & Economics, Technology & Industrial Arts, Business/Economics, Marketing - Research, Mass Media - General, Radio, Performing Arts / Mass Media, Performing Arts

Leidėjas Taylor & Francis Inc

Leidimo metai 2006 m.

Puslapių skč. 384 psl.

Viršelis Minkštas viršelis

ISBN 9780805862119

Competitive Strategy for Media Firms

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

Competitive Strategy for Media Firms

€49,70

€49,70 €51,24

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