• Book cover of: Consumer Behaviour and Analytics. By: Andrew Smith

Consumer Behaviour and Analytics

Andrew Smith

€54,55
€54,55 €56,24 Išpardavimas

Turime sandėlyje

Numatomas pristatymas
Venipak paštomatas liepos 17–22 d.
DHL Express liepos 15–16 d.
Autorius Andrew Smith
Leidimo metai 2023 m.
Puslapių skč. 214 psl.
Viršelis Minkštas viršelis
ISBN 9781032388342
Leidimas 2 ed

Consumer Behaviour and Analytics

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

Book cover of: Consumer Behaviour and Analytics. By: Andrew Smith

Consumer Behaviour and Analytics

€54,55
€54,55 €56,24