Customer Behaviour in eCommerce

Discover the transformative insights of Customer Behaviour in eCommerce by Sárka Zapletalová, published by Springer International Publishing AG in 2023. This engaging paperback edition spans 108 pages and delves into the dynamic world of online shopping, which is experiencing significant changes across various sectors, including food and non-food items.

Zapletalová expertly examines the intricate relationship between business strategy, consumer buying behavior, and customer loyalty. This book is an essential read for anyone looking to understand the evolving landscape of eCommerce and the factors that drive customer decisions. Enhance your knowledge and stay ahead in the digital marketplace with this insightful exploration of customer behavior in eCommerce.