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Design Driven Innovation
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€33,50
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Nėra tokio varianto
Autorius Roberto Verganti
Aprašymas
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
Design Driven Innovation