Destination Marketing Organisations

Discover the essential insights into Destination Marketing Organisations (DMOs) with Destination Marketing Organisations by Steven Pike. Published by Taylor & Francis Ltd in 2004, this comprehensive hardback edition spans 252 pages, synthesizing critical academic literature tailored for DMOs.

This book provides key learning outcomes that enhance your understanding of the fundamental issues surrounding DMOs. Explore the rationale behind their establishment, and delve into their structure, roles, goals, and functions. Whether you are a student, a professional in the hospitality industry, or a marketing enthusiast, this book is an invaluable resource that bridges theory and practical application in the field of travel and tourism.

Elevate your knowledge and stay ahead in the competitive landscape of destination marketing with this insightful guide.