Electronic Customer Relationship Management

Explore the innovative world of electronic customer relationship management with Electronic Customer Relationship Management by Taylor & Francis Ltd. Published in 2006, this insightful hardback edition spans 224 pages, offering a comprehensive survey of information systems research focused on eCRM.

This book presents valuable frameworks drawn from real-world cases and applications, making it an essential resource for professionals and scholars alike. Each chapter adopts a collaborative approach that transcends traditional analytical and operational perspectives, emphasizing the importance of integration with other enterprise information systems.

Whether you're looking to enhance your understanding of eCRM or seeking practical strategies to implement in your organization, this book is a must-have addition to your library. Dive into the future of customer relationships and discover how to leverage technology for better business outcomes.