eMarketing

Discover the essential resource for aspiring marketers with eMarketing, 9th edition, authored by Taylor & Francis Ltd. Published in 2023, this comprehensive textbook spans 442 pages and provides students with a robust foundation in digital marketing strategies. Designed to empower readers to "think like a marketer," this edition is highly regarded in academic circles and is a core reading material for undergraduate courses in Digital Marketing and Digital Business. Equip yourself with the knowledge and skills to excel in the ever-evolving digital landscape. Ideal for both students and professionals looking to deepen their understanding of eMarketing concepts.