Evaluating Public Communication

Akcijos kaina €56,39 Įprasta kaina €73,30

NEMOKAMAS pristatymas

Liko 2 vnt.

Jim Macnamara

392 psl.

2017 m.

Minkštas viršelis

Brūkšninis kodas: 9781138228580

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.