Financial Aspects of Marketing

Discover the essential insights in Financial Aspects of Marketing by Keith Ward, published by Taylor & Francis Ltd in 1989. This comprehensive hardback edition spans 446 pages and is designed to aid students preparing for the Part 2 Certificate paper in Financial and Management Accounting from the Chartered Institute of Marketing.

With a strong emphasis on the intersection of marketing issues and financial information, this book equips readers with the vital skills needed for effective decision-making. By focusing on the importance of being "financially literate," Keith Ward empowers students to navigate the complexities of marketing finance with confidence. Whether you’re a student or a marketing professional, this book is a valuable resource that bridges the gap between financial acumen and marketing strategy.