Getting Price Right

Discover the transformative insights of pricing strategies in Getting Price Right by Gerald Smith, published in 2021. This comprehensive guide spans 352 pages and merges the principles of behavioral economics with innovative price management techniques. Gerald Smith expertly illustrates how a deep understanding of pricing processes can significantly enhance your pricing orientation, leading to more effective long-term strategies. Whether you're a business owner, marketer, or pricing strategist, this book provides valuable tools to reframe and refine your approach to pricing. Elevate your pricing game and ensure your business thrives in a competitive market with the actionable insights found in Getting Price Right.