Global Korean Motor Industry

Discover the transformative journey of the Korean automobile industry in Global Korean Motor Industry by Russell D. Lansbury. Published by Taylor & Francis Ltd in 2007, this insightful hardback spans 144 pages and delves into the globalization of South Korea's automotive sector, with a particular focus on the renowned Hyundai Motor Company. Drawing from extensive fieldwork conducted in both India and Korea, Lansbury offers a comprehensive analysis of how this prominent multinational corporation has navigated the complexities of international business. This book is essential for anyone interested in the intersections of globalization, economic development, and the management practices of international enterprises in South Korea. Enhance your understanding of the automobile industry and its global impact with this compelling case study.