Historical Research in Marketing Management

Discover the rich tapestry of marketing management through "Historical Research in Marketing Management," a compelling collection edited by Taylor & Francis Ltd. Published in 2016, this hardback edition spans 228 pages and delves into the historical dimensions of marketing management. The book intricately explores three key themes: historical method, marketing history, and the evolution of marketing thought. Originally published as a special issue of the Journal of Marketing Management, this insightful work is essential for scholars and practitioners alike, providing a comprehensive understanding of how historical perspectives shape contemporary marketing strategies. Enhance your knowledge and gain valuable insights into the past and future of marketing with this indispensable resource.