International Direct Marketing

Discover the essential guide to International Direct Marketing with this comprehensive book by Manfred Krafft, published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG. Released in 2010, this first edition softcover spans 326 pages and delves deeply into the world of direct marketing and export marketing, particularly in Germany.

This groundbreaking work is the first to focus exclusively on International Direct Marketing (IDM), combining cutting-edge knowledge, best practice examples, and exclusive data. Readers will benefit from a unique blend of academic insights and practical case studies that highlight successful IDM strategies in various countries.

Whether you are a marketing professional, an academic, or simply interested in enhancing your understanding of direct marketing, this book is an invaluable resource that equips you with the tools and knowledge to excel in the global market.