Introduction to Advertising

Akcijos kaina €63,59 Įprasta kaina €82,66

NEMOKAMAS pristatymas

Emmanuel Mogaji

308 psl.

2021 m.

Minkštas viršelis

Brūkšninis kodas: 9780367441999

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.