Irrational Consumer

Discover the intriguing world of consumer behavior with The Irrational Consumer by Enrico Trevisan, published by Taylor & Francis Ltd in 2016. This insightful paperback, spanning 154 pages, delves into the psychological aspects of purchasing decisions. Trevisan expertly explores how contextual factors influence consumer choices, providing organizations with valuable perspectives to better understand and engage their customers. Ideal for professionals in economics and marketing, this book serves as an essential primer for anyone looking to navigate the complexities of consumer motivations. Enhance your understanding of the dynamics of choice and elevate your business strategies with this compelling read.