Kansei/Affective Engineering

Discover the innovative world of Kansei/Affective Engineering with Mitsuo Nagamachi's insightful book, published by Taylor & Francis Inc in 2010. Spanning 334 pages, this paperback offers a comprehensive exploration of how to effectively apply Kansei principles across various industries. From automotive design to home appliances, cosmetics, packaging, and e-commerce, Nagamachi provides a guided tour through each stage of the engineering process. With numerous practical examples, readers will gain valuable insights into the psychological aspects of human factors and system design. Perfect for professionals and enthusiasts alike, this book is a must-have resource for anyone looking to enhance user experience through affective engineering. Dive into the transformative power of design and learn how to create products that resonate emotionally with users.