Looking Beyond Profit

Discover a fresh perspective on investment with Looking Beyond Profit by Peggy Chiu, published by Taylor & Francis Ltd in 2008. This compelling book challenges the conventional notion that the primary goal of individual investors is to maximize wealth. Through an insightful exploration of small shareholders, Chiu offers both theoretical and empirical insights into their personal values and attitudes toward corporate social responsibility (CSR). Spanning 218 pages, this hardback edition delves deep into the psychological aspects of investment decision-making, revealing how personal values influence the choices of ordinary shareholders. Ideal for individual investors and anyone interested in the intersection of finance and ethics, Looking Beyond Profit is a must-read for those looking to understand the evolving landscape of investment motivations.