Minkštas viršelis
Creativity and Cultural Policy
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| Autorius | Chris Bilton |
|---|---|
| Leidėjas | John Wiley and Sons Ltd |
| Išleista | 2006 m. |
| Kalba | Anglų |
| Puslapiai | 224 psl. |
| Formatas | Minkštas viršelis |
| Žanras | Verslas ir vadyba |
| ISBN | 9781405119962 |
This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.