Managing Services

Discover the essential guide to the strategic management of services in "Managing Services" by Alan Nankervis, published by Cambridge University Press in 2005. This comprehensive paperback spans 378 pages, providing an in-depth exploration of the Integrated Services Management Model. Nankervis expertly links operational, marketing, financial, and human resource management functions, making it a vital resource for understanding service industries across diverse international, regional, and local contexts. The book is enriched with numerous case examples, student projects, and practical exercises, ensuring that readers not only grasp theoretical concepts but also apply them effectively. Whether you're a student, educator, or professional in the field of business and management, this book is an invaluable addition to your collection. Dive into the world of service management and enhance your skills with insights from one of the leading authorities in the field.