Marketing and Feminism

Discover the groundbreaking insights of "Marketing and Feminism" by Lorna Stevens, published by Taylor & Francis Ltd in 2000. This hardback edition spans 304 pages and delves into the dynamic intersection of feminist theory and marketing practices. In this innovative volume, Stevens presents a collection of contemporary scholarship that offers fresh perspectives on feminist approaches to marketing. Through engaging and often provocative discussions, the book challenges traditional assumptions and explores both historical and modern contexts. Ideal for scholars, marketers, and anyone interested in the evolving role of feminism in the marketing landscape, "Marketing and Feminism" is a must-read for those looking to understand the complexities of gender in today's marketplace.