Marketing Discourse

Discover the insightful world of marketing with Marketing Discourse by Per Skålén, published by Taylor & Francis Ltd in 2007. This compelling hardback edition spans 204 pages and provides a critical survey of significant contributions to managerial marketing discourse from the early twentieth century to the present day. Skålén articulates a thorough social critique and evaluation of marketing practices, making this book an essential read for professionals and scholars in the fields of Business & Economics, Marketing, and Sales. Whether you're looking to deepen your understanding of marketing's evolution or seeking a philosophical perspective on its impact, this book is a valuable addition to your library. Dive into the complexities of marketing and enhance your expertise with Marketing Discourse.