Marketing in Healthcare-Related Industries

€51,95
1 sandėlyje

Robert Hinson

294 psl.

2020 m.

Minkštas viršelis

Brūkšninis kodas: 9781648021060

This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.

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