Marketing Social Change

Discover the transformative power of marketing in addressing social issues with Marketing Social Change by renowned authors from John Wiley & Sons Inc. Published in 1995, this insightful hardback spans 368 pages and provides a comprehensive approach to tackling pressing social challenges such as drug use, smoking, unsafe sex, and overpopulation. The book emphasizes that effective social change begins with a deep understanding of the target consumer's needs and behaviors. By applying proven marketing techniques and concepts, readers will learn how to influence and motivate positive behavior changes in society. Perfect for marketers, social workers, and anyone interested in making a difference, this book is a must-have resource for those looking to create impactful social change.