Measuring the Impact of Online Media on Consumers, Businesses and Society

Discover the profound insights of "Measuring the Impact of Online Media on Consumers, Businesses and Society" by Kejo Starosta, published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG in 2022. This first edition, comprising 282 pages, delves into the empirical analysis of sentiments in online media and their significant effects on various stakeholders. The thesis explores how understanding these correlations can be leveraged across multiple applications, making it an essential read for professionals and scholars alike. Gain a deeper understanding of the digital landscape and its implications for consumer behavior, business strategies, and societal trends. Enhance your knowledge and stay ahead in the rapidly evolving world of online media with this comprehensive study.