Netnography Unlimited

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Robert V. Kozinets

326

2020

Hardback

Taylor & Francis Ltd

Brūkšninis kodas: 9780367431426

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.