Online Shopping Intentions

Discover the complexities of consumer behavior in the digital marketplace with Online Shopping Intentions by Anne Fota. Published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG in 2022, this insightful paperback explores the various drivers and barriers that influence consumers' participation in e-commerce. Spanning 281 pages, Fota delves into specific subareas of online shopping, including cross-border e-commerce, voice-commerce, conversational-commerce, and rental-commerce. This book is essential for anyone looking to understand the motivations behind online shopping and the challenges that may deter consumers. Whether you are a marketer, a business owner, or simply interested in e-commerce trends, Online Shopping Intentions offers valuable insights into the evolving landscape of online retail.