Political Marketing in the 2020 U.S. Presidential Election

Discover the intricate dynamics of the 2020 U.S. presidential election with Political Marketing in the 2020 U.S. Presidential Election by Jamie Gillies. Published by Springer Nature Switzerland AG in 2021, this insightful hardback edition spans 150 pages, providing an in-depth analysis of the election process from the primaries to the momentous inauguration of Joe Biden as the 46th president. Gillies meticulously examines the marketing strategies that shaped the electoral landscape, offering readers a comprehensive understanding of the political spectacle that captivated the nation. This essential resource is perfect for students, scholars, and anyone interested in the intersection of politics and marketing. Dive into the complexities of political campaigns and gain valuable insights into the strategies that influenced the 2020 election.