Product Strategy and Management

Discover the essential insights into product strategy and management with Product Strategy and Management by Michael Baker and Michael John Baker. Published by Pearson Education Limited in 2007, this comprehensive 560-page paperback serves as a vital resource for professionals in the fields of business and economics.

This second edition delves into the intricacies of product strategy and the management of the product life cycle, covering everything from development to elimination. The authors emphasize that effective product strategy and management are critical for creating markets, attracting customers, and fostering competition. Through insightful case studies, the book explores the direct relationship between a product's success and a firm's longevity.

Whether you're a seasoned marketing professional or a newcomer to product management, this book is an invaluable addition to your library, equipping you with the tools to navigate the complexities of new product management.