Purpose-Driven Pricing

Discover the transformative insights in Purpose-Driven Pricing by Saloni Firasta-Vastani, published by Taylor & Francis Ltd in 2024. This engaging hardback, spanning 160 pages, explores the innovative concept of harnessing pricing strategies for both profitability and societal benefit.

In this enlightening book, Firasta-Vastani articulates how strategic pricing can create positive social impacts, such as reducing carbon emissions, promoting the use of eco-friendly products, and enhancing health outcomes for individuals. By integrating purpose with pricing, readers will learn how to drive meaningful change while achieving business success.

Whether you're a business leader, marketer, or simply interested in the intersection of commerce and social responsibility, Purpose-Driven Pricing offers essential insights for leveraging pricing as a tool for good. Don't miss the opportunity to transform your approach to pricing and make a difference in the world.