Rembrandts in the Attic

Discover the untapped potential of your patent portfolio with Rembrandts in the Attic by Kevin G. Rivette, published by Harvard Business Review Press in 1999. This insightful guide, spanning 240 pages, equips CEOs and managers with actionable strategies to leverage the financial and competitive advantages that patents can provide.

Rivette illustrates how industry giants like Intel and Microsoft have successfully utilized patents to surpass their competitors and enhance their profitability. The book emphasizes the cross-functional value that patents bring, enabling companies to unlock new revenue streams and improve shareholder returns. If you're looking to turn your intellectual property into a cornerstone of your business strategy, this book is an essential read. Explore the numerous ways to strategically manage and maximize your patent assets and stay ahead in an increasingly competitive landscape.