Resistance to Innovation

Unlock the secrets behind innovation with "Resistance to Innovation" by Shaul Oreg, published by The University of Chicago Press in 2015. This insightful hardback edition spans 208 pages and delves into the psychological and social aspects that shape our responses to technological advancements. Each year, around 25,000 new products flood the U.S. market, yet a staggering number of these fail, costing companies dearly. Oreg applies a unique blend of marketing and organizational behavior insights to explore the reasons why the majority, about 80 percent, resist embracing new innovations. Whether you're a business leader, marketer, or simply keen on understanding the dynamics of innovation resistance, this book provides essential knowledge to navigate the challenges of product adoption. Discover how attitudes and behaviors influence technological acceptance in today's rapidly evolving market.