Retail Management, Global Edition

Discover the essentials of effective retail management with the "Retail Management, Global Edition" by Barry R. Berman. Published in 2017, this comprehensive textbook spans 594 pages and is designed for students eager to excel in the dynamic retailing industry. This contemporary resource emphasizes the importance of strategic planning and adaptability in an ever-evolving marketplace. Without a well-defined strategy, retailers risk falling behind in today's competitive landscape. The 13th Edition of this text equips readers with the knowledge and skills necessary to become proficient retail planners and decision-makers. Dive into the world of retail management and gain insights that will prepare you for success in your career.