Routledge Handbook of the Business of Women's Sport

Discover the groundbreaking insights in the Routledge Handbook of the Business of Women's Sport by Nancy Lough, published in 2019 by Taylor & Francis Ltd. This comprehensive guide spans 556 pages and offers a unique exploration of the economic aspects of women's sports. It expertly combines knowledge from various disciplines, including sport management, marketing, media, leadership, governance, and consumer behavior, providing a thorough survey of current theory and research.

Whether you are a student, academic, or professional in the field, this handbook is an indispensable resource that delves deeper than any other work available. Unearth innovative strategies and understand the evolving landscape of women's sports globally, making it essential reading for anyone interested in the growth of this vibrant industry.