SAGE Handbook of Digital Marketing

Discover the essential resource for digital marketing professionals with the SAGE Handbook of Digital Marketing by Annmarie Hanlon. Published by Sage Publications Ltd in 2022, this comprehensive hardback edition spans 592 pages, making it an invaluable guide for anyone looking to deepen their understanding of digital marketing.

This handbook takes you on an insightful journey through the various facets of digital marketing, beginning with foundational methods and methodologies. It delves into critical aspects such as strategies, tactics, metrics, management, and ethics, providing a well-rounded perspective on the ever-evolving digital landscape.

Whether you are a seasoned marketer or a newcomer, the SAGE Handbook of Digital Marketing is designed to enhance your knowledge and skills, ensuring you stay ahead in the competitive world of digital marketing.