SAGE Handbook of Digital & Social Media Marketing

Discover the comprehensive insights of the SAGE Handbook of Digital & Social Media Marketing, authored by Annmarie Hanlon and published by Sage Publications Ltd in 2022. This two-volume set, spanning an impressive 1,144 pages, serves as the first dedicated scholarly collection that consolidates extensive research, theoretical frameworks, and industry practices in the ever-evolving realm of digital and social media marketing.

Designed as an essential reference for researchers and practitioners alike, this handbook explores critical factors influencing the marketing landscape, offering valuable perspectives on future implications. Whether you are a seasoned marketer or a newcomer to the field, this authoritative resource will enhance your understanding and application of digital and social media strategies. Don't miss the opportunity to stay ahead in this dynamic industry with this indispensable guide.