Selling Culture

Explore the transformative journey of mass culture in the United States with Richard M. Ohmann's insightful book, Selling Culture. Published in 1998, this compelling volume delves into the powerful emergence of high-circulation magazines at the turn of the 19th century, identifying them as pivotal players in shaping cultural narratives. With 424 pages of rich content, Ohmann expertly analyzes the significant impact of four prominent periodicals of the era: Cosmopolitan, Ladies Home Journal, McClure's, and Munsey's. This book is essential for anyone interested in advertising, cultural studies, economic history, and the social aspects of media. Whether you are a student, a researcher, or simply a curious reader, Selling Culture offers valuable insights into the intertwining of media and society during a transformative period in American history. Discover how these magazines not only influenced public opinion but also helped cultivate the vast landscape of modern mass culture.