23% nuolaida
Service-Dominant Logic
Akcijos kaina
€38,40
Įprasta kaina
€49,92
Vieneto kaina
/
Nėra tokio varianto
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
Service-Dominant Logic