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Building Social Media Word of Mouth

Akcijos kaina €37,99 Įprasta kaina €49,39
Autorius Natalie T. Wood
Liko 1 vnt.

NEMOKAMAS pristatymas

218 psl.

2022 m.

Minkštas viršelis

Brūkšninis kodas: 9781637424148
Aprašymas

Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.