Social Media in Strategic Management

Explore the transformative impact of social media on strategic management with "Social Media in Strategic Management" by Tanya Bondarouk. Published by Emerald Publishing Limited in 2013, this hardback edition spans 329 pages, delving into how social media is reshaping business interactions with stakeholders in today's technology-driven world.

As conventional wisdom is challenged, this insightful volume uncovers the complexities of user-generated content and virtual workspaces that have rapidly emerged. Bondarouk expertly guides readers through the innovative strategies required to thrive in this evolving environment, making it an essential read for business leaders and strategists alike.

Discover how to leverage social media for effective strategic planning and enhance your organization’s connection with its audience. "Social Media in Strategic Management" is a must-have resource for anyone looking to stay ahead in the dynamic landscape of modern business.