Social TV

Discover the fascinating journey of Social TV in Cory Barker's insightful book, Social TV, published by the University Press of Mississippi in 2022. Spanning 274 pages, this engaging exploration delves into the rise and fall of Social TV, drawing from a rich tapestry of press coverage, corporate documents, and digital ephemera. Barker expertly demonstrates that, despite the hype surrounding disruption, the movement primarily sought to leverage social media to enhance the value of live television within today's attention economy. This thought-provoking analysis is essential for anyone interested in the intersection of media, technology, and audience engagement. Don't miss out on this compelling read that sheds light on the evolving landscape of television in our digital age.