Strategic Brand Management in Higher Education

Discover the transformative insights in Strategic Brand Management in Higher Education by Bang Xuân Nguyen, published by Taylor & Francis Ltd in 2021. This comprehensive 292-page paperback offers a unique blend of strategy, planning, and measurement, underpinned by innovative research and the experiences of esteemed academics.

Nguyen expertly combines theoretical frameworks with practical methodologies, providing a rich perspective on branding within various higher education contexts. This book is essential for educators, administrators, and branding professionals seeking to enhance their understanding of strategic brand management in the educational sector.

Whether you are looking to refine your institution's brand or gain insights into effective branding strategies, this book serves as a valuable resource for navigating the complexities of higher education branding.