Strategic Event Leveraging

Discover the insightful work of Vassilios Ziakas in Strategic Event Leveraging, published by CABI Publishing in 2021. This hardback edition spans 176 pages and offers a thorough examination of event leveraging, providing readers with a comprehensive understanding of its strategic implications. Ziakas critiques and refines existing perspectives on the subject, delivering an analytical account that highlights the importance of maximizing benefits derived from events. Whether you're a professional in the event industry or a scholar seeking to deepen your knowledge, this book is an essential resource for understanding how to strategically pursue and enhance the advantages of events. Enhance your strategic approach with this valuable addition to your collection.