Strategic Management and Online Selling

Discover the innovative insights of Susanne Royer in her compelling book, Strategic Management and Online Selling. Published by Taylor & Francis Ltd in 2012, this 256-page paperback delves into the world of Business to Customer (B2C) commerce, exploring how companies with distinct characteristics can gain competitive advantages in the digital landscape.

Royer offers a fresh perspective on strategic management theory, providing valuable strategies for firms looking to thrive in the realm of electronic commerce and internet marketing. This essential read is perfect for business professionals and academics alike, eager to enhance their understanding of strategic planning within the online selling environment. Elevate your knowledge and position your business for success by exploring the strategic frameworks that can drive your online sales to new heights.