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Strategic Pricing and Management Accounting
Routledge Studies in Accounting
Akcijos kaina
€56,93
Įprasta kaina
€72,30
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Aprašymas
The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.
Strategic Pricing and Management Accounting