Strategic Social Marketing

Įprasta kaina €58,00
Express siuntimas (2-3 d.d.)

Jeff French

576

2019

Paperback / softback

Sage Publications Ltd

Brūkšninis kodas: 9781526446046
2 sandėlyje

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.