"This Business has Legs"

How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story

Akcijos kaina €44,43 Įprasta kaina €51,54
Autorius Bookshop
Pristatymas gali užtrukti 2-3 sav.

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224 psl.

1996 m.

Minkštas viršelis

Brūkšninis kodas: 9780471147497
Aprašymas

"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B.