Word of Mouth and Social Media

Discover the dynamic interplay between consumer conversations and social media in Word of Mouth and Social Media, a compelling collection edited by Taylor & Francis Ltd. Published in 2024, this insightful paperback spans 176 pages, delving into a pivotal aspect of modern marketing. The book explores how informal exchanges of information and advice—commonly referred to as word of mouth (WOM)—are evolving alongside the rise of social media platforms. Originally featured as a special issue of the Journal of Marketing Communications, this collection brings together expert analyses and case studies that highlight the significance of WOM in shaping consumer behavior and marketing strategies. Perfect for marketers, business professionals, and academics alike, this book is a must-read for anyone looking to understand the transformative impact of social media on word of mouth communication.