The Longevity Economy

Discover the transformative insights of the "Longevity Economy" by Joseph F. Coughlin, published in 2017. This compelling book spans 352 pages and delves into the intricate dynamics of aging, emphasizing the economic aspects that impact older consumers. Coughlin, the director of the MIT AgeLab, presents groundbreaking research on demographics and technology, revealing how businesses can effectively engage the over-fifty market. By understanding the ambitions and aspirations of this demographic, companies can tailor their products and services to meet the genuine needs of older individuals. Whether you are a business owner, marketer, or simply interested in the evolving landscape of population aging, "Longevity Economy" offers valuable strategies for tapping into this lucrative market. Explore how to profit from designing for older people while contributing to their well-being and satisfaction.