Winning Global Markets

Akcijos kaina €32,39 Įprasta kaina €42,10

NEMOKAMAS pristatymas

Liko 2 vnt.

Philip Kotler

288 psl.

2014 m.

Kietas viršelis

Brūkšninis kodas: 9781118893814

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.