Basic Marketing Research

Akcijos kaina €86,39 Įprasta kaina €112,30

NEMOKAMAS pristatymas

Naresh K. Malhotra

676 psl.

2013 m.

Minkštas viršelis

Brūkšninis kodas: 9781292020488

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.